February 2017 - A Stern Start

Drug & medication ruling indicates new level of consequences in pursuit of clean sport.

Along with rebranding itself as US Equestrian and unveiling a new overall look, “Joy of Horse Sports” ad campaign and website to go with it, the United States Equestrian Federation got the New Year off to a stern start regarding consequences for violations of its drugs and medications rules. Maintaining “clean sport” is considered critical to growing the sport’s fan base and stiffer penalties are seen as part of the path to achieving that.

 
February 2017 - Meet US Equestrian

United States Equestrian Federation undergoes a major re-branding to build fan base.

The United States Equestrian Federation is pleased to announce a rebranding, launch of a new fan membership, and additional membership benefits. Effective Jan. 11, the Federation has become US Equestrian and has adopted a refreshed identity as part of a new overall strategic plan for the organization. This includes a refreshed logo that removes the shield element and better aligns the brand with other successful national governing bodies.

 
February 2017 - Letter to Readers

An already-dire situation for America’s Wild Horses could get worse and calls for united support.

by Neda DeMaayo

As we enter 2017, there’s every reason to be concerned about the fate of the estimated 67,000 wild horses and burros on the range and 45,600 in government holding facilities.

The Bureau of Land Management program responsible for their welfare has said the situation on the range is dire, yet it did not ask for a budget increase. The independent advisory board intended to help guide that program called for euthanasia of wild horses in holding and the lowering of sales restrictions.

 
February 2017 - More World Cup Whiz-Bang

Exhibition by five-time German dressage Olympian Isabell Werth adds to an already-sizzling showcase during World Cup Finals in Omaha.

Isabell Werth of Germany, the most decorated dressage rider in Olympic history, will headline the special Dressage Showcase at the FEI World Cup™ Finals in Omaha, March 29 - April 2, 2017. “Young Horses to Grand Prix with Olympic Champion Isabell Werth Presented by the Dressage Foundation” will take place on Friday, March 31 and will be Werth’s first-ever exhibition of this type in the U.S.

 
February 2017 - Running Wild

A story of second chances arrives in theaters this month to entertain & bring attention to America’s wild horses.

by Diana DeRosa

California socialite Stella Davis is living the proverbial “perfect” life until the day everything comes to a crashing halt when her husband is killed in a car accident. And her heartbreaks are just beginning. Soon after the memorial service, Stella is confronted with the possible forfeiture of her home, Double Diamond Ranch, which has been in her family for four generations. In an attempt to save the ranch, her late husband had mortgaged it off to the tune of $6 million, with 90 days to go before the loans would be due.

 
February 2017 - Taking Flight

Veteran equine ground transport company, Brook Ledge, expands into air travel.

Brook Ledge Horse Transportation, a longtime leader in equine ground transport, has taken their services to the skies offering domestic flights as well as international flights through its wholly-owned subsidiary Horse America.

To meet the needs of clients in a continuously evolving equestrian industry, Brook Ledge has expanded its equine transportation services to include scheduled service flights and private charters to all points in the U.S., as well as across the globe.

 
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