From lariats to Lipizzaners, Sally Lasater, founder of Nicker Network, says they intend to have it all. Over 25 different equestrian channels filled with all-horse programming that is both educational and entertaining will be available 24 hours a day, seven days a week via the Internet, at no cost to viewers, starting Dec. 15.
“This is not just one channel,” explains Sally. “This is like having cable television or a satellite and turning on your TV and having hundreds of different channels to choose from. Except with Nicker all the channels are about horses. And all the programs are on-demand, so you can choose what you want to watch and when you want to watch it.”
The programming will continue to grow and expand, with new channels added each month. By spring of 2008 there will be over 50 different channels available. The list of channels and programs is already extensive, even though Nicker isn’t launching until mid-December.
Each channel will have a sole focus, such as PiaffeTV (dressage), VetBarnTV (health and maintenance), PegasusTV (documentaries), Hunter/JumperTV (equitation to Grand Prixs) and LongEarsTV (Mules and Donkeys). More than 20 different clinicians and trainers have already climbed onboard to be part of the TrainerTV channel, while others will have their own channels, like Lynn Palm (LynnPalmTV), Charles Wilhelm (CharlesWilhelmTV) and Leslie Desmond (LeslieDesmondTV). A preliminary list of channels is accessible online.
In addition to choosing when and what programs to watch, viewers will have four different choices for watching. Viewers can watch any of the programs online at no cost, or for a small fee download them to rent for 24-hours, download them to buy or even order a collectible DVD of the program.
“I’ve been working on this for over 10 years but had to wait for the technology to catch up with the dream,” explains Sally. “The television industry is currently undergoing massive changes because of the Internet. Nicker’s equestrian programming is now within reach of anyone with a computer and broadband access. We don’t have to depend upon cable or satellite any longer. Those doors have been closed to the equestrian community for so long, I just decided to develop something different.”
Sally says that Nicker provides a seamless, no-cost entry into this new world for equestrian and horse-related content providers and educators seeking to expand distribution for their programs. Advertisers also have a symbiotic relationship with Nicker. “Unlike other forms of advertising, ours is completely performance based, advertisers don’t pay unless someone watches. The entire advertising plan is different, it’s very fair, and every one benefits.”
For more information visit Nicker Network online at www.nickernetwork.com or email info@nickernetwork.com.