The field is abuzz with gossip – everyone is talking about g.r.a.s.s. What is g.r.a.s.s? Simple, a new collection of equestrian apparel that’s dedicated to making the planet a healthier place, also known as green riding apparel for style and sustainability or g.r.a.s.s. Launched in January, this revolutionary line of riding clothing strikes the perfect balance between performance, style and sustainability.
“I’ve had an interest in using environmentally friendly fabrics in my clothing designs for years,” said Kerri Kent, founder and designer for g.r.a.s.s. “The more I’ve researched organic and recycled fabrics, the more deeply dedicated I’ve become to using them in my designs. I’m all about finding sustainable solutions for future generations. Choices we make today have lasting implications for tomorrow.”



True to her own vision, Kent is changing habits in her office and personal life, inspiring colleagues across the country to look for new ways to go green. By supporting manufacturers and suppliers who use recycled and sustainable materials, g.r.a.s.s. is developing partnerships that make a difference in our global world.
The company has joined forces with its One Percent For the Planet partners to make a positive change for the environment. One Percent For the Planet is a growing global movement of 768 companies that donate 1 percent of their sales to a network of more than 1,500 environmental organizations worldwide.
From hang tag to hanger, g.r.a.s.s gives careful thought every step along the way to understand the impact its products have on the planet without compromising on style, comfort or function.
“I like to say our collection is environmentally stylish,” Kent adds. “Sustainability underscores every product we’ve designed, featuring colors you see in nature to fabrics made from organic or recycled materials. The styles are perfect for riding horses with each garment designed for low impact, high durability and maximum longevity.”
Kent invites the equestrian industry to join her by nurturing, protecting and respecting the earth, its natural resources and its inhabitants — both human and equine. Join the sustainable evolution to the next level in riding apparel — g.r.a.s.s.
G.r.a.s.s is dedicated to providing the equestrian community with an earth friendly alternative for riding apparel. G.r.a.s.s is produced by Kerrits, naturally; and made in the United States.
This press release was provided by Kerrits, Inc.