SmartPak Introduces New Products to Fly Collections for Spring 2020
Written by CRM
Thursday, 16 April 2020 00:00
Refresh Your Horse’s Fly Gear Wardrobe
PLYMOUTH, Mass – April 16, 2020 – Fly season is coming, and you will want to make sure you and your horse are ready. SmartPak has everything you need to gear up for the battle against the bugs including new and exciting products that you won’t want to miss - from fly sheets to masks and boots, your horse can be protected from head to hoof.
“With warm weather comes the arrival of those pesky insects that can be bothersome to your horse,” said Danielle Franchi, SmartPak’s marketing manager for Tack, Equipment, and Supplies. “Part of a comprehensive approach to fly control is making sure your horse is protected, which is why we’re excited to be introducing new products and have also made improvements on our existing items too.”

New and improved for this season is the SmartMesh Ultimate Fly Sheet. It is the smartest way to protect your horse from the bugs because it is made from a breathable, fine mesh, that allows for maximum airflow to keep your horse cool and comfortable as well as protected. Don’t let the lightweight mesh fool you, because the durable ripstop material is designed to resists tears. You can have peace of mind that this sheet will last because it is backed by a three-year durability guarantee. With up to 40 percent UV block for sun protection, as well as the belly band closure and removeable neck cover, your horse will have the ultimate coverage.
SmartPak is also pleased to introduce a selection of new colors to two collections – the Deluxe Fly Collection and the Classic Fly Collection. “We’re launching a selection of new color and exclusive pattern options to each of the collections,” added Franchi. “These colors are perfect for the season and add a fresh new look to some of our customer’s favorite products.”
The SmartPak Deluxe Fly Collection offers head-to-hoof coverage with an improved design for a more ergonomic fit. The entire collection is available in new colors that coordinate perfectly and tie back across boots, masks, and sheets for staying stylish and protected. The deluxe items are durable, plus the sheets and masks offer UV protection from the sun.
In addition to new colors, SmartPak is also introducing a new product to the Deluxe Collection – the Relaxed Fit Fly Boots. These are a great solution if you find that traditional fly boots do not stay on your horse. The innovative design of these boots includes soft, comfortable elastic at the top and bottom to keep them in place and a relaxed fit design that allows your horse to move freely. To view the entire Deluxe Fly Collection, visit
The SmartPak Classic Fly Collection provides economic fly gear with cool new colors and patterns. The sheets and masks are made of a breathable light weight fabric that also offers UV protection, and are offered in coordinating colors. Along with new colors, the newest item added to the classic collection is the SmartPak Classic Patterned Fly Sheet, which provides everything the classic sheet has to offer in a beautiful limited-edition pattern. To view the entire Classic Fly Collection, visit
No matter which collection you choose, SmartPak is here as a trusted resource to help you battle the bugs. In addition to new products, SmartPak is also partnering with customer-favorite brands including Horseware, Kensington, and Absorbine (just to name a few!) to bring you the Bugs Be Gone Giveaway! From now through the end of May 30th, the Bugs Be Gone Giveaway will feature different fly gear and sprays prizes. Keep an eye out on SmartPak’s Facebook, Instagram, and Twitter on how to enter.
To view SmartPak’s entire offering of fly control solutions, visit www.SmartPak.comor call 1-800-461-8898 and speak with a horse health expert who can help you find the right products for you, your horse, and your barn.
About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is one of the largest retailers of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award eight years in a row, as well as receiving an “Elite” rating from STELLAService.