November 2019 - Big Horse Feed and Mercantile
Written by CRM
Thursday, 31 October 2019 00:25
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Holiday season showcases the best reasons to shop for treasures at a locally-owned Southern California retail treasure.

“More than just a feed store” is Big Horse Tack and Mercantile’s slogan. The understatement has been the Temecula equestrian treasure’s motto for most of its 21-year existence and it’s truer than ever going into the holiday season.

Big Horse Feed & Mercantile in Temecula has everything (and more!) for all the horse-lovers on your holiday gift list!

The Corona family’s 8,000-square-foot store offers an overwhelming array of products, from a wide range of feed that harkens back to its hay field heritage to home décor and attire to suit every nuance on the equestrian and country lifestyle spectrum. In between those ends of the spectrum are all manner of gear and supplies for caring for, riding and enjoying horses.

Photo: Jim Dorsey Photography

Happily, shoppers don’t have to navigate the inventory on their own. Well-informed customer service is as much a Big Horse modus operandi as best selection across all imaginable categories. The service emphasis applies to savvy horse owners, students and equine enthusiasts who just need a nudge in the right direction. It applies equally to the well-intentioned horse husband, family member or friend who wants to buy a thoughtful gift for the horse-crazy people in their lives but has no idea where to start.

In that latter scenario, Big Horse’s Christmas gift registry is a god send, says store owner and chief buyer Rose Corona. As with a wedding registry, the process starts with customers visiting Big Horse and identifying items they would like to have. Friends and family can then confidently make a much-appreciated gift purchase in person at the store or even over the phone. “Even at the last minute, as more than a few husbands do,” Rose notes. “Even up until Christmas Eve.” As bonuses to getting something the recipient truly wants, the buyer gets 15% off the purchase of the registered item. Plus, it’s gift wrapped in Big Horse’s trademark red box with a white ribbon: the horse person’s equivalent of Tiffany’s baby-blue jewelry box.

“It’s a great way for gift givers to be ‘be a hero, not a zero’,” notes Rose. The registry has also dramatically cut down the number of post-holiday returns. “We don’t get as many wives coming in after the holiday saying, ‘What was he thinking?’”

Throughout the year, Big Horse offers a customer wish list service that enables family and friends to make appreciated purchases for any special occasion.

Big Hearted

While its name, floor space and inventory are big, big, big – in honor of the Draft horses that live on the property in a paddock visible to passersby – Big Horse Feed and Mercantile is a relatively small player in the modern landscape of online retailers. As a family-owned enterprise, it can be hard to compete with national online sellers. Big Horse thrives thanks to loyal customers, Rose notes. That and the unshakable reality that nothing beats the chance to touch and feel a product, try on an apparel item, compare ingredients in similar supplements and, most of all, have questions answered by a knowledgeable, friendly, on-site staff member.

Another Big Horse advantage is the impactful events it hosts, for customers and for the broader community. In the first category, this year’s Ladies Night shopping event is set for Tuesday Dec. 4. The store will be open extra hours, from 6 p.m. to 8 p.m., with store-wide discounts and the chance to shop for everybody on the holiday list, most of all the ladies themselves and their horses. It’s also a great time to identify items for their gift registries.

Of broader community impact is Big Horse’s traditional Corn Maze, a highlight of every October throughout the Inland Empire and well beyond. It has raised thousands of dollars for military charities and fulfilled another Big Horse mission in connecting the community to its agricultural heritage.

Big Horse Feed & Mercantile is located at 33320 Temecula Parkway in Riverside County’s Temecula. You literally can’t miss it! If you can’t visit in person, contact store personnel at  951-676-2544 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or check out www.bighorsefeed.com.