July 2016 - Founder's Notes
Written by CRM
Friday, 01 July 2016 02:22

We hope you can send us a quick note on how you liked this issue. Call, email, or send us a Facebook message and give us your feedback. A couple of people stopped by our booth at Western States Horse Expo and asked for more Northern California news. We work hard to cover Central & Northern California better, but honestly I think the notion that we’re more Southern California news oriented is an outdated perception. Yes, we started (30 years ago!) as a strictly SoCal publication, but that has not been the case since we changed our name to California Riding Magazine several years ago. We do desperately need a kick-ass sales rep in Northern California to promote and distribute our magazine and make a strong network of contacts in the region. Meantime, please note that this issue alone has a ton of NorCal rider & trainer news.

Red Bucket Equine Rescue Proudly Presents Paisley: Definitely not your average brown horse! Darling 15hh Paisley is a White Sabino Paint, with blue eyes, and a Medicine Hat. Paisley has been trained in both English and Western and is game for almost anything ... her only preference seems to be a loving and affectionate handler, as she is extremely kind and adores attention. Paisley is definitely very “ranch broke” and still needs a little finessing in the arena. She is very willing to learn and a real pleaser under saddle, in the cross ties, and pretty much anywhere. Paisley gets along with other horses, has super ground manners, is a cute mover, and has a lovely temperament. Paisley would be a wonderful addition to any family and would also be a marvelous little project horse for 4H or Pony Club. Adoption fee: $1500. Adoption applications are located under the adoption tab at www.redbucketrescue.org

To start with, our My Thoroughbred Makeover columnist Emily Flaxman is based in Clayton. Other featured NorCal-ers include James Alliston, Lindsay Archer, Kasey Perry-Glass, Genay Vaughn, Jill Prieto and Guy Thomas. And our special feature of profiles on all eventing, dressage and jumping riders going to this month’s NAJYRC includes the many northerners who earned their spot.

That said, we love your help reporting on interesting people, horses, events and news from throughout the state. Let us know what you want to read about.

One person I met at Horse Expo said she wished Douglas Feed in Granite Bay would advertise with us as the magazines fly off their shelf, as we are very popular with readers up north and throughout the state.

This past month I attended the American Horse Publications conference in Orlando, FL. The seminar offered classes on horse media from writing, video, analytics, advertising sales and more. Plus there was great networking with many of AHP’s sponsors and a tour of Al-Mahar Arabians, behind the scenes with the Disney horses, and a trip up to Ocala horse country. Anyone interested in any part of horse media from students to businesses should join and reap all the benefits this awesome organization offers. Visit www.AmericanHorsePubs.org for more info or call or email for all the good reasons to join.

Watch for our upcoming e-blast / Facebook post on the Longines Masters in September. We will be offering a chance to win tickets. Email me if you’d like to get a chance to win tickets to this world-class event.

Our August issue includes a special emphasis on dressage and on therapeutic services and products, which was a  very intriguing topic when we featured it last year.

Happy Riding!

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